Search engine marketing is a digital marketing strategy used to increase the visibility of a website in search engine results pages. it is one of the most powerful ways to shape your business in an increasingly competitive marketplace.
With millions of businesses out there all buffering for the same eyeballs, it is never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. it is also alternately referred to as paid search or pay per click (PPC).
With an increasing number of consumers shopping for products online, search engine marketing has become a important strategy for increasing a company’s reach. In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. each visitor incrementally grows the website’s rankings in organic search results.