Digital marketing means the marketing of those products or services. it uses digital technologies, mainly on the Internet.
but also including mobile phones, display advertising, and any other digital platforms.
The primitive way of marketing included business owners to publicize their services or products on print media like radio and TV ads, hoardings, business cards, and in numerous other comparable ways.
Where the Internet or online networking sites were not utilize for promotional activities. Traditional marketing strategies had constrained customer reach-ability and extent of driving customers’ purchasing pattern.