Content marketing is a form of marketing focused on creating, distributing and, publishing for a targeted audience online.
also, it is a strategic marketing approach focused on creating and distributing relevant, valuable, and consistent content to attract and keep a clearly defined audience- and, ultimately, to drive profitable customer action.
Content marketing is a relatively latest type of marketing that provides free media-type to customers in exchange for their attention.
With (CM), instead of developing advertising that punctuate customers, companies create content such as:
- Blog posts
- White papers & downloadable guides
- Youtube videos that benefit customers and provide value