Content Marketing

Content marketing is a form of marketing focused on creating, distributing and, publishing for a targeted audience online.
also, it is a strategic marketing approach focused on creating and distributing relevant, valuable, and consistent content to attract and keep a clearly defined audience- and, ultimately, to drive profitable customer action.

Content marketing is a relatively latest type of marketing that provides free media-type to customers in exchange for their attention.

With (CM), instead of developing advertising that punctuate customers, companies create content such as:

  • Blog posts
  • Infographics
  • White papers & downloadable guides
  • Youtube videos that benefit customers and provide value

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