brand-awareness

Brand Awareness

Ease of access

There is a key objective is engaging digital marketing consumers and allowing them to interact with the brand through servicing and delivery of digital media. The information is very easy to access at a fast rate through the use of digital communications. Users with access to the Internet can use many digital platforms, such as Instagram, Facebook, YouTube, and Email, etc. Through the communications of digital, it creates a multi-communication channel where information can be quickly shared around the world by anyone without any regard to who they are.

Competitive advantage

Using by platforms of the Internet, businesses can create competitive advantage by various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create information on the channel. by this, a business can create a system in which they are able to pinpoint behavioral clients of patterns and feedback on their needs. This means of content has shown to have a larger impingement on those who have a long-standing relationship with the firm and with consumers who are relatively active users of social media. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement, therefore, improving brand awareness resulting in a possible rise for consumers up the Pyramid of Brand Awareness.

Although there may be inconstancy with images of product, maintaining a successful presentation of social media requires a business to be consistent in interactions by creating a two way feed of information; firms are considering their content based on the feedback received by this channel, this is a result of environment being dynamic due to the global nature of the internet. Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, promotion costs, advertising costs, processing costs, control costs, and interface design costs.

Although there may be inconstancy with images of product, maintaining a successful presentation of social media requires a business to be consistent in interactions by creating a two way feed of information; firms are considering their content based on the feedback received by this channel, this is a result of environment being dynamic due to the global nature of the internet. Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, promotion costs, advertising costs, processing costs, control costs, and interface design costs.

Effectiveness

Brand awareness has been proven to work with more effectiveness in those countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively harness their image.

2 thoughts on “Brand Awareness”

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